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behavioral economics life insurance

The Psychology of Life Insurance: Why We Put It Off (and How to Change That)

Most people know life insurance is important—yet millions still don’t have a policy. Why? It’s not because they’re lazy, uneducated, or irresponsible. It’s because life insurance taps into deep emotional resistance that most people don’t even realize they have. Let’s explore the psychology behind why people avoid life insurance, how… Read More »The Psychology of Life Insurance: Why We Put It Off (and How to Change That)